Nytimes real estate aad11/29/2023 ![]() ![]() Gen Z refers to the cohort born between the mid-1990s and early 2010s, meaning they are roughly 10-27 years old at the time of this publishing. Gen Z is the newest generation entering adulthood that publishers need to begin to understand in order to best give them the content that want. Some publishers may not have any idea where to start in targeting and personalizing their audience relationships. Publishers should provide opportunities for engagement on their own platforms, collecting first-party data like email addresses, comments, and user behaviors to personalize experiences and learn about their readers. While major changes to search aren’t going to happen anytime soon, to prepare for a world without search in the future, publishers need to reduce their reliance on search traffic and focus on building direct audience relationships. ![]() Companies like Samsung and Google have already incorporated AI chatbots into their devices as alternatives to traditional search engines. ![]() This personalization aspect could lead to AI replacing search engines in the future, with the next leading search engine likely resembling a personal assistant. While these AI tools don’t search the internet like traditional search engines, they can provide personalized responses based on the data they’ve been fed. Speaking of AI and search engines, generative AI tools like ChatGPT have the potential to disrupt search engines, causing concern among publishers who heavily rely on search as a referral source. AI, search engines, and how it affects publishers Google is constantly making adjustments to its algorithm without the need for a major algorithm update push or reveal in the wake of Google’s plan to implement more AI into search, it is especially likely that many of the changes they are pushing out right now have something to do with including artificial intelligence in some way. While there is no way to pinpoint what exactly may be causing ranking volatility for some-and usually, it has nothing to do with Google but instead something outside of a Google algorithm that happened to a publisher’s website coincidentally at around the same time-we’ll keep an eye out for anything Google may have to report in the coming weeks. ![]()
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